Content-Based Cloning

Imagine a service that takes your technical leads, overstretched product managers or pre-sales engineers, and clones them. A force multiplier for your tech linchpins – those folk who, alongside their own role, simultaneously fuel marketing, write the most popular blogs, and attend everything from calls to conferences in support of sales, PR and customer support. 

Unsurprisingly, this is probably our most popular service at AoP.

Our content team excel at rapidly understanding your technology, even spinning it up and trialling it if we need to. With the basics already pinned down, when we get to speak with your key technical staff, we can make maximum use of time to capture the added expertise, insight and all of that mojo they usually bring to the table. 

Once we have captured the DNA of your business success, we add in just a little of our own magic and then use this to craft one piece of strong ‘baseline content’. 

Next, you take this one piece of content that captures what your tech team brings to the table, add in some informed AI prompting and experienced editing, and you get a sustained, integrated multichannel campaign. Months of content to fuel the pipeline in all areas of marketing, comms, social media and PR, even sales collateral and training materials for sales and customer teams. 

Strategy and Branding Jump-Starts

At AoP, we love to workshop! 

Sometimes just a little external spark can really bring some zing back into a team whose vision has become blurred by the details and the daily grind. 

Our clients have repeatedly asked us to help guide them, or get them back on track with tasks from brand messaging and product positioning, right through to business, marketing and communications strategy. 

From short, intensive online sessions, to extended face-to-face workshops, a brief chat with one of our team made it obvious that a more considered workshop would deliver new understanding, insights, ideas and real value.

AoP’s core expertise is in open source technology, community building and driving technical product-led adoption. And our team’s decades of experience are only matched by our contact book – with the ability to call in expertise from successful business leaders who have been there before you, sample end-users and customers, as well as focused technology experts and thought leaders from across the industry.

Content-Driven Media Coverage

There is one very common reason why companies struggle to gain media attention: when it comes to PR and media relations, you are selling a story, not your product. 

We have worked with some of the handful of tech A Listers whose products are the story and generate their own media attention. But where Age of Peers excels is in generating coverage for the vast, remaining majority of organisations, who need someone to put in some inspired thinking and hard graft. 

We deliver content that grabs the attention of editors and written comment that gets features writers coming back for more. We are experts in crafting compelling stories around new products, projects and services, and then carefully folding in your strategic message. 

Whether it is tech user stories that captivate readers on a more human level; translating product benefit into provocative thought leadership; maybe demystifying technology trends for executives; or even providing tutorials and how-to advice for developers and platform engineers, we produce valuable content that produces coverage. 

And with access to one of the most talented PR pitch teams across Europe and the US, we can get your story out there.

Deep Tech Content 

For many of our customers, the real influencers in today’s enterprise technology market are technical end users: developers, platform/devops engineers, product teams and system architects. At Age of Peers, we specialise in developing compelling content for these informed technical audiences. 

How-to guides and tutorials, informative technical papers, articles and blogs: these are our bread and butter at AoP, but we also like to treat our clients with some tasty sandwich fillings…       

Tutorials need to offer people real solutions to the most pressing problems they face. Thought leadership needs to understand what your target audience currently thinks, and how you would like their thinking to evolve. And perhaps most importantly, technical content should not be dry, witless and read like a set of badly-translated instructions for flat-pack furniture. 

Understanding your technology is just the starting point. To get all of this right, demands writers who understand the technology landscape around you, who already know the potential partners and competitors to consider; and who can communicate with the new breed of informed, empowered technical decision makers.